In just its second season, E1 is already making a name for itself as a global brand with far-reaching popularity. Entrepreneur traveled to Monaco to watch the E1 race, an all-electric international powerboat racing series that takes place in various locations around the world throughout the year. While in Monaco, surrounded by picturesque views of the Mediterranean Sea, Entrepreneur interviewed Rodi Basso, the CEO and co-founder of E1, to learn about the strategy, vision and business objectives for this new boat-racing series. How does E1 differentiate itself from other racing leagues, both in terms of the fan demographics and commercial viability? Their presence is unique in our proposition because by putting together all [their] followers, we reach 1.1 billion people who can watch our content through digital media.