Legendary Bay Area rapper E-40 turned grassroots hustle into a multi-million-dollar music and business empire. Few in hip-hop embody that term more than Earl "E-40" Stevens, the legendary Bay Area rapper often credited with bringing it into the culture's vernacular. As his music started to take off, Stevens moved back to the Bay to chase rap full-time. But music is just one piece of the puzzle when it comes to Earl Stevens. Beyond the boothAs the unofficial ambassador of the Bay Area, Stevens often found himself immersed in the local nightlife.