Spotify is increasing prices in several regions outside of the US, just days after posting disappointing earnings. Spotify’s stock price fell by 11.5 percent the same day, wiping $16 billion off the company’s market cap. Image: SpotifyWhen asked during the earnings call why Spotify isn’t raising prices more frequently, CEO Daniel Ek said that the streaming company was prioritizing retaining subscribers for the long term over making short-term revenue gains. These new price increases may not be directly responding to that criticism, however, as The Financial Times reported in April that Spotify was already planning to hike prices in Europe and Latin America this summer. Spotify held fast to US pricing for 12 years prior to the first increases that began in 2023 and continued into 2024.