Guitar Center isn’t just at war with, say, Amazon – it’s also recovering from something of an identity crisis. How Guitar Center Will Win Back Guitar Players' Trust | CEO Gabe Dalporto Interview - YouTube Watch OnI hear you’re a guitar player, and you’ve been playing for a long time. “In 2018 I met the owners of Guitar Center and they asked me to join the board to represent digital [at the company]. [Since this interview was conducted, Guitar Center has launched Rig Advisor, the guitar world’s first-ever AI shopping assistant. And if you haven't been into a Guitar Center lately, I’d say, go into a Guitar Center and if you're still not happy, reach out to us and let us know.