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Google swears it isn’t destroying the web with AI search

Emma Roth

created: Aug. 6, 2025, 5:31 p.m. | updated: Aug. 6, 2025, 10:36 p.m.

Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.”Recent changes to Google Search have sent ripples throughout the digital media industry. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results. Google rolled out its chatbot-like search feature, AI Mode, to everyone in the US, raising more concerns among digital publishers. Despite these far-reaching effects, Google has even bigger plans to reinvent search down the line, as it has started testing a new search results page curated by AI.

1 week, 4 days ago: The Verge