He zeroed in on his childhood passion after concluding from his research that Pokémon cards could outperform the S&P 500. And Pokémon cards. In the fiscal year 2020–2021, at the height of the COVID-19 pandemic, the Pokémon company sold a record 3.7 billion cards. There was no elaboration, in contrast to an extensive December 2023 post about its detection of other counterfeit Pokémon cards using an x-ray fluorescence test. On one hand, collecting has never been more popular, especially with Pokémon cards.