Trends are showing that venture investors are also becoming more conscientious in choosing their startups. The more aligned my values are with a startup entrepreneur's, the more likely we are to begin a partnership together to achieve our common goals. This is how venture investors are increasingly thinking about their future endeavours. I am keen to help others in the community understand the five key factors that entrepreneurs need to possess to capture the attention of a purpose-led venture investor. A good knowledge of the regional cultures associated with their intended markets is also an important factor for an entrepreneur, as purpose-led investors often favour an internationalist outlook.