How industry leaders manage their reputationThe first step to managing your reputation is to build a personal brand and tie it closely to your company's brand. This illustrates just how crucial CEO reputation management really is. When reputation management goes wrongEvery CEO makes mistakes, but the response often matters more than the mistake itself. Related: Poor Leadership Is Going Viral on Social Media Amid Mass LayoffsThe role of CEO reputation management consultantsAs CEOs gain visibility, it becomes easier to lose touch with everyday consumers. Reputation management consultants help bridge that gap by ensuring your messaging remains consistent and credible, or even removing bad press.