She Switched Careers and Jumped Into a 'Male-Dominated' Industry. Two Years Later, She's Making $1 Million in Annual Revenue.
Carl Stoffers
created: Aug. 6, 2025, 1 p.m. | updated: Aug. 7, 2025, 1:33 a.m.
In 2022, a decade after opening her own insurance brokerage, she decided to try her hand at the siding business — fast-tracking the purchase of an Ideal Siding franchise in Ontario, Canada, in less than two months.
She's transformed her Ideal Siding franchises into a true family operation, including immediate and extended relatives.
You opened your siding franchise in just six weeks.
I had gotten interested in the siding business because it's visual — people notice how beautiful the house is from the curb.
When I heard of Ideal Siding and found out that they do the marketing and provide the leads, I was interested.
2 months, 4 weeks ago: Entrepreneur