The backlash against this type of embryonic selection has called it a kind of eugenics 2.0, or “liberal eugenics” by some of the technology’s opponents. A new company, named Herasight, claims in a new white paper that it can create polygenic scores more accurate than its competition, but whether that’s a good thing or a bad things remains to be seen. Unlocking the mysteries of the human genome and understanding the genetic realities that underpin our existence has provided powerful tools for scientists and physicians. The company also asserts that it can do this better than the current rogue’s gallery that comprises its technological competition. Three other authors on the white paper are also discussed in the Hope Not Hate investigative report, and the accusations are similarly troubling.