is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account. HBO Max currently uses account information, IP addresses, device IDs, and user activity to determine if someone is sharing their account with a person outside their household. Discovery execs expect paid sharing to boost subscriber growth, which Netflix reported following its clampdown. But as subscription fatigue continues to grow, making people pay to share their passwords might not go over smoothly with subscribers.