A proactive legal strategy — once seen as merely defensive — is now a powerful, often overlooked driver of business growth, enabling companies to protect innovation, build trust, navigate regulation and gain a competitive edge. Yet, one of the most powerful and underutilized growth levers sits quietly in the background: your legal strategy. Use legal strategy to protect and monetize innovationCase in point: Tesla doesn't just innovate in automotive tech — it aggressively protects its IP and uses litigation strategically. But early legal involvement allows you to develop compliant offerings ahead of competitors, capture early market share, and even shape policy. Related: Why AI Isn't Your Advantage — Your People AreThink legal, think growthIn today's landscape, legal strategy isn't just about risk — it's about results.