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Why I love my Soviet Labubu

Barbara Krasnoff

created: Aug. 8, 2025, 1:30 p.m. | updated: Aug. 8, 2025, 4:08 p.m.

Marina Galperina is a senior tech editor at The Verge who works with staff writers and freelancers on reports and theme weeks. She recently started a new newsletter called The Stepback, which breaks down one essential story from a writer of the week every Sunday. (From Marina: “Please subscribe!”)During a recent discussion of Labubus on Slack (yes, this is the kind of topic that comes up during the workday), Marina introduced us to a strange-looking object that she called her “Soviet Labubu.” So, understandably, I had to ask her about it. Let’s start with: what is a Labubu? Yes, it has a rather goth demeanor, partially intentional (the character is frequently sad) and partially because of the lo-fi bootleg quality.

1 week, 2 days ago: The Verge