
Why I love my Soviet Labubu
Barbara Krasnoff
created: Aug. 8, 2025, 1:30 p.m. | updated: Aug. 8, 2025, 4:08 p.m.
Marina Galperina is a senior tech editor at The Verge who works with staff writers and freelancers on reports and theme weeks.
She recently started a new newsletter called The Stepback, which breaks down one essential story from a writer of the week every Sunday.
(From Marina: “Please subscribe!”)During a recent discussion of Labubus on Slack (yes, this is the kind of topic that comes up during the workday), Marina introduced us to a strange-looking object that she called her “Soviet Labubu.” So, understandably, I had to ask her about it.
Let’s start with: what is a Labubu?
Yes, it has a rather goth demeanor, partially intentional (the character is frequently sad) and partially because of the lo-fi bootleg quality.
1 week, 2 days ago: The Verge