“Before [itch.io], the NSFW comics community would grouse and complain and share feelings of anxiety,” said Brad Guigar, a smut comic artist. To some creators, the most disheartening thing about itch.io removing thousands of pages of adult content is that it’s relatively unsurprising. The storefront is one of several in recent years that have embraced adult content only to shun it later when payment processors start asking questions. “This time around, we’re actually doing something about it.”When adult creators are regularly forced to find new places for their work, their business overall suffers. You can follow the line of adult creators hopping from platform to platform, fleeing content bans all the way back to one website: Tumblr.