Madison Reed is reshaping the NIL landscape by offering female athletes like Azzi Fudd and Paige Bueckers equity, mentorship and real business opportunities — not just endorsements. She's at the center of a bold partnership between UConn Athletics and prestige beauty brand Madison Reed that challenges outdated expectations and redefines what confidence can look like. "When people think of Madison Reed, I want them to think of the aspiration to feel confident — on their terms." What began as a product-focused business evolved into one that also offers services, with Madison Reed now operating almost 100 stores. Madison Reed is grounded in five core values — Love, Joy, Courage, Trust and Responsibility — displayed in every hair color bar.