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Taylor Swift’s 12th announced at 12:12 on the 12th

Thomas Ricker

created: Aug. 12, 2025, 11:04 a.m. | updated: Aug. 12, 2025, 2:38 p.m.

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. Taylor Swift leaned into her love for symbolism with the announcement of her dozenth album, titled The Life of a Showgirl. TS12 was introduced in a teaser — already viewed over 65 million times — for the next episode of the New Heights podcast airing Wednesday, hosted by boyfriend Travis Kelce and his big brother Jason. The New Heights podcast consistently ranks in the top 10 on Spotify and Apple charts and this will certainly give viewership a bump and a chance to break into YouTube’s ranks. Sometimes love is love, but sometimes it’s also good for business.

5 days, 12 hours ago: The Verge