Image missing.
Ford is doubling down on EVs — the timing is awful

Andrew J. Hawkins

created: Aug. 12, 2025, 11 a.m. | updated: Aug. 12, 2025, 11:35 a.m.

On Monday, Ford introduced an innovative new manufacturing process that it says will help make its EVs more sustainable, more desirable, and more importantly, more affordable. That could mean Ford is looking at a battery with 51 kWh capacity, smaller than first-gen the Chevy Bolt’s 57 kWh pack. It will be enormously difficult for Ford to sell an EV with a middling range estimate for more than $30,000. That’s because the Trump administration and Congressional Republicans are actively dismantling every policy that aims to help make EVs more affordable to customers. And it could mean the difference between a Ford that’s thriving, or one that’s just a footnote.

5 days, 12 hours ago: The Verge