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Cowboy’s e-bikes granted a second life

Thomas Ricker

created: Aug. 14, 2025, 8 a.m. | updated: Aug. 14, 2025, 1:21 p.m.

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. Cowboy already had a relationship with Rebirth Group prior to signing a term sheet with its new partner. Rebirth is the parent of Re-cycles, the French manufacturer of traditional bicycles that recently took over responsibility for Cowboy’s e-bike assembly operations. Today’s announcement makes Rebirth Group doubly vested in Cowboy’s survival. “Our priority is to restore normal operations before year-end, working closely with our new partner,” says Cowboy in a press release.

2 days, 23 hours ago: The Verge