
Cowboy’s e-bikes granted a second life
Thomas Ricker
created: Aug. 14, 2025, 8 a.m. | updated: Aug. 14, 2025, 1:21 p.m.
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad.
Cowboy already had a relationship with Rebirth Group prior to signing a term sheet with its new partner.
Rebirth is the parent of Re-cycles, the French manufacturer of traditional bicycles that recently took over responsibility for Cowboy’s e-bike assembly operations.
Today’s announcement makes Rebirth Group doubly vested in Cowboy’s survival.
“Our priority is to restore normal operations before year-end, working closely with our new partner,” says Cowboy in a press release.
2 days, 23 hours ago: The Verge