Open Extended ReactionsOrganizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking the International Olympic Committee's long-sacrosanct policy of keeping brand names off its arenas and stadiums. LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what is in Los Angeles' current $6.9 billion budget. "We're a private enterprise responsible for delivering these Games," Wasserman told The Associated Press. In 2017, the city was bidding for the 2024 Olympics against Paris but agreed to instead host the 2028 Games. Los Angeles will also make a major scheduling change for the Olympics, moving track and field to the opening week of the Games and swimming to the end.