Toronto-based Zone-ify added free casual games to its ad-supported streaming service in June. Last month, close to 70 casual games arrived on Happykids and Fawesome, two ad-supported streaming services run by streaming startup Future Today. But while prior efforts were largely focused on turning streaming devices into would-be game consoles, this new push focuses much more on casual gaming. Even for casual games, players want regular updates — something that may require streamers to treat games much like the rest of their content. “If a streaming service had only one show you wanted to watch, once you finished that show, you wouldn’t come back,” he says.