Here are five key value drivers that make your company more attractive and justify a higher sale price. Why it raises value: A 50% improvement in profitability is compelling to buyers and shows operational upside. Why it raises value: A business that runs smoothly without its founder reduces risk for the buyer and increases transition confidence. Why it raises value: Buyers see a built-in opportunity to increase revenue from your existing customer base. Why it raises value: Easy-to-implement growth strategies make the business more attractive and scalable.