Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content. Generative AI is changing how audiences discover, consume and trust information — and with it, the rules of PR and marketing. As tools like Google's AI Overviews and ChatGPT become the front door to content, a new discipline is emerging: Generative Engine Optimization (GEO). GEO is the practice of optimizing content to appear in AI-generated answers from tools like ChatGPT or Google's Search Generative Experience (SGE). Here are three interesting roles I've heard about:An AI Visibility Strategist is a hybrid role combining PR, SEO and data science expertise.