Last week, on GPT-5 launch day, AI hype was at an all-time high. The night before the announcement livestream, Altman posted an image of the Death Star, building even more hype. The hype for OpenAI’s long-time-coming new model had been building for years — ever since the 2023 release of GPT-4. One iteration of GPT-5 currently tops the most popular AI model leaderboard in the coding category, with Anthropic’s Claude coming in second. Businesses are willing to spend a lot on AI coding, and that’s one of the most realistic revenue generators for cash-burning AI startups.