July 2013One of the most common types of advice we give at Y Combinator is to do things that don't scale. Another reason founders don't focus enough on individual customers is that they worry it won't scale. MerakiFor hardware startups there's a variant of doing things that don't scale that we call "pulling a Meraki." Hardware startups face an obstacle that software startups don't. They don't work for startups in general, but they especially don't work as a way to get growth started.