Do things that don’t scale, and then don’t scale Adam Derewecki 3 min read · 5 hours ago 5 hours ago -- 2 Listen ShareA little over a decade ago, Paul Graham popularized “Do things that don’t scale.” The idea was: at first, you do the scrappy, personal, labor-intensive stuff just to get traction… and then you figure out how to make it huge. You can do something that doesn’t scale — and leave it that way. It’s not like everyone knows each other’s life story, but they’ve been around long enough to feel comfortable sharing things they wouldn’t post on Twitter. AI tools make it cheap to create software for an audience of one — and sometimes, that’s the best possible audience. In a world obsessed with scale, there’s a quiet satisfaction in leaving good enough alone.