Here's How a New Employee's Major TikTok Mistake Led a Cookie Company to Viral Fame — and a 46% Increase in Sales
Erin Davis
created: Aug. 15, 2025, 6:33 p.m. | updated: Aug. 17, 2025, 8:36 a.m.
On Friday, Sweet Loren's finally got access to change its name back from what it has been this past week: "Ryan."
Gluten-free cookie dough brand, Sweet Loren's, has gone viral before (both Kylie Jenner and Glen Powell have touted the sweet treats), but this week, the brand achieved incredible viral success — and by total mistake.
While trying to update her personal TikTok name, the company's new social media manager, Ryan Weitz, accidentally changed Sweet Loren's TikTok name to her own — "Ryan."
One week and 42 videos later, Sweet Loren's is still enjoying viral success, with more than 2.2 million views so far.
Sweet Loren's finally got the ability to change its name back on Friday (though it still has yet to do so).
2 months, 3 weeks ago: Entrepreneur