It's tempting to add more offers to your small business, but it comes with downsides to your positioning and operations. If you've ever thought, "Maybe I just need another offer," you're not alone. But instead, if you're adding offers too frequently and too quickly, your marketing becomes diluted and confusing to your audience. Then, once you've sold a few of each of your offers over time, it becomes really complicated to service those offerings. What to do instead of adding a new offerLet's say you decide to hold off on that new offer idea.