“The Japan team is free to create guitars with a fresh perspective”: Fender Japan remains a mystery to the western world. I went behind the scenes and found out why its guitars are so radically different – and what’s stopping them reaching the US
Michael Astley-Brown
created: Aug. 20, 2025, 8:51 a.m. | updated: Aug. 23, 2025, 11:38 p.m.
It could be reviving under-appreciated Fender models from the past and making them desirable again, as it did with the Cyclone.
(Image credit: Fender Japan)Yet Fender Japan remains something of a mystery to guitarists in the west.
When CBS sold the company in 1984, Japan was the only country in the world producing Fender guitars.
This 1988 Fender Japan Jazzmaster in Candy Apple Red is an early example of an official Japanese Fender offset.
Scandal guitarist Mami Sasazaki and Haruna Ono’s designs highlight the clean, contemporary lines that have become synonymous with MIJ guitars.
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