Nearly a decade later, her salon is as much about community programs and charitable initiatives as it is about hair. While HAIRLOVE initially began as a passion project, it quickly grew into a business with a distinct identity. "We wanted to create a salon that's not only a high-level boutique, but very family-friendly and represents culture, community, and art," Nestor explained. The minute you come into HAIRLOVE, you feel seen and safe," Nestor told blogTO. The salon has also formed sustainable partnerships, including one with Green Circle Salons, to help recycle nearly 95 per cent of the waste that a hair salon typically accumulates.