In today’s digital world, data analysis is increasingly delivered directly to business customers and individual users, allowing real-time, continuous insights to shape user experiences. The top companies focused on automated processes and fast decision-making at all levels, relying on easily accessible data services updated in real time. “The basis of real-time analytics is—when the value of the data is very high—we want to capitalize on it instead of waiting and doing batch analytics,” he says. This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.