The Canadian Food Inspection Agency (CFIA) found dozens of cases in which major grocers were mislabeling imported items as Canadian-made, amid tensions caused by U.S.-Canada tariffs. As of Sept. 1, the CFIA has evaluated 137 of the complaints and identified 48 cases where grocery stores labelled imported food as Canadian. The agency stated that 45 different stores were involved in these complaints, with 42 stores receiving one complaint each, resulting in a non-compliance being identified. Grocery giants like Loblaw, Sobeys and Metro heard the calls and pledged to promote made-in-Canada products amid the tariffs, labelling them with maple leaf or Canadian-made symbols. However, some shoppers took to social media, questioning the promotions and sharing instances of imported items being erroneously labelled as Canadian.