Image missing.
The world in a dress: the project with 1.5 billion stitches

Lucy Purdy

created: Sept. 11, 2025, 1:08 p.m. | updated: Sept. 26, 2025, 4:59 a.m.

Fourteen years, 380 embroiderers and an estimated billion and a half stitches: the Red Dress project allows people around the world to tell their stories through embroideryIs this the ultimate antithesis of fast fashion? The silk dress pictured was worked on over 14 years by 380 embroiderers from 51 countries, who collectively added an estimated billion and a half stitches. Now complete, it will be recognised in Guinness World Records 2026 as the largest ever collaborative embroidery project. The Red Dress project was dreamed up by British artist Kirstie Macleod to allow people around the world to tell their stories through embroidery. From 2009, pieces of the dress– and later the completed garment – travelled the world while it was being worked on.

4 months, 3 weeks ago: Positive News