USA Today Enters Its Gen AI Era With a Chatbot
Will Knight
created: Sept. 15, 2025, 4:01 p.m. | updated: Sept. 18, 2025, 11:01 a.m.
The publishing company behind USA Today and 220 other publications is today rolling out a chatbot-like tool called DeeperDive that can converse with readers, summarize insights from its journalism, and suggest new content from across its sites.
Reed said that Google’s AI Overview feature has dramatically cut traffic to publishers across the industry.
“We are watching the same movie as everyone else is watching,” Reed said ahead of today’s announcement.
For example, today it offers as one prompt, “How does Trump’s Fed policy affect the economy?”DeeperDive generates a short answer to the query along with relevant stories from across the USA Today network.
The interface of DeeperDive on the homepage of USA Today Photograph: USA TodayReed adds that his company hopes that the tool will also reveal more about readers’ interests.
3 months ago: WIRED