Zoë Schiffer: So where does that leave traditional right-wing media, like Fox News, for example? So there is a very legitimate, almost a power vacuum that is opened here because he was such a singular figure in this aspect of conservative politics. So creating a new branch of right-wing media geared toward a younger audience is definitely a key part of Kirk's legacy. These things really stick out to me. Jake Lahut: Yeah, I think the imprint has some contradictions that we're seeing in the aftermath of this horrific incident.