If you compare that with a similar deal that was done for The New York Times, they got about $20 million. So Reddit got seven times more than The New York Times. But 20 minutes ago we both, I think, agreed that we're nostalgic for the quirky internet ...Oh, I love Reddit. The New York Times is amazing, but if you have data from The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, like how much real difference is there? The thing about my boss is that she's actually really, really nice.