As Xinjiang Uygur Autonomous Region marks its 70th anniversary, its tourism industry is embracing a new phase of vigorous growth. For international travelers, visiting Xinjiang has become increasingly convenient. In terms of smart services, Xinjiang has upgraded its smart tourism platform, which integrates ticket reservations, curated routes, travel tips, and live-streaming functions, making it possible to explore Xinjiang with just a smartphone in hand. With digital technologies, Xinjiang’s tourism services are evolving from “available” to “enjoyable,” better meeting the demands of younger and international travelers. New sectors such as tourism equipment manufacturing, exhibition services, and cross-border tourism cooperation are expanding rapidly, fostering a positive cycle where tourism drives industry, and industry boosts tourism in return.