From Sports to Strategy: How One CEO Is Solving a National ProblemJohn Zabasky never set out to reinvent healthcare. That "something bigger" turned out to be a bold idea: make quality healthcare available for workers who usually don't get it-seasonal, part-time, and low-income employees. It was born from a basic question: Why can't people who work part-time or seasonally get good healthcare? They developed the HealthWorX Plan, a no-cost healthcare program that provides essential coverage to workers typically left out of employer-sponsored insurance. Today, the nonprofit arm of Zabasky's company provides over $100 million annually in healthcare services and premiums.