“MrBeast on my television invading my beautiful sport,” one fan posts on X. A friend (a lifelong football fan in his mid-forties) who texts me during the game says the whole production “looks insanely Gen Z.”Influencers haleyybaylee and Deestroying at YouTube's first live NFL broadcast. The September 5 YouTube-exclusive São Paulo game dovetails two of the NFL’s key priorities, spreading football both internationally and intergenerationally. But for the NFL’s second Brazil game, they aren’t taking any chances. “I mean, the commissioner of the NFL didn’t do a video about the Brazil game with me.