Despite the world's third-largest car market proving largely inhospitable to Western and Chinese brands, both BYD and Tesla are pushing hard to crack it. Puneet Gupta, India Automotive Market Director for S&P Global, told Business Insider that Tesla had entered the Indian market "half-heartedly," citing a lack of salespeople and showrooms. Until recently, some members of BYD India's senior leadership were unable to get a visa to enter the country, according to a Bloomberg report. Gupta said India had "tremendous potential" for BYD because of the Chinese brand's lineup of affordable vehicles, describing them as ideally suited to the Indian market. Both BYD and Tesla will have to overcome India's history of becoming a graveyard for global carmakers.