Stephen Imeh wanted to make history. “I don’t think even an hour went by and I was getting comments like, you’re a monkey, you’re an n-word hard r,” he says. In 2022, Imeh was a junior at a predominantly white high school in Texas that only had “three other Black kids,” and he wasn’t fitting in. Maybe he could be the face of a Black looksmaxxers trend, he reasoned. “I might post, ‘This is what I do to get my skin clear,’ then someone will comment ‘Oh, you can never get your skin clear because you’re a Black slur, slur, slur,” he says over FaceTime, repeating the word half a dozen times.