In favour of congestion pricing, McDonald says that this method uses charges to manage demand on the most valuable roads at the most valuable times. "Congestion pricing must be designed to improve equity, not worsen it. McDonald also recognizes that the suggested congestion pricing can only work if people have access to other ways to move. Building more lanes has failed for decades, but congestion pricing offers a proven path forward," the CEO concludes. With clear exemptions, targeted discounts, and guaranteed reinvestment in transit and roads, congestion pricing can deliver a system that is faster, fairer, and more reliable for everyone."