Amazon Will Pay $2.5 Billion to Settle FTC Suit That Alleged ‘Dark Patterns’ in Prime Sign-Ups
Caroline Haskins
created: Sept. 25, 2025, 8:20 p.m. | updated: Sept. 29, 2025, 9:58 a.m.
Amazon spokesperson Alisa Carroll tells WIRED that there was “no admission of guilt in this settlement by the company or any executives."
Wednesday’s $2.5 billion settlement with Amazon marks a major attempt at paying consumers back for purchases that they made under these conditions.
It’s unclear exactly how many Americans have Amazon Prime, but in 2021 company founder Jeff Bezos said it had more than 200 million subscribers globally.
Carroll, the Amazon spokesperson, tells WIRED that it settled so as not to risk "months or years of appeals."
According to the terms of the settlement, within 30 days Amazon has to deposit $1.5 billion into a fund that will be used to pay back eligible consumers.
2 months, 2 weeks ago: WIRED