The newest iteration of Hyundai’s make-it-tougher phase has emerged in the form of the Palisade XRT Pro, a more rugged variant of Hyundai’s popular Palisade. Soomin Choe is the exterior creative design manager for Hyundai Design Center North America. “In order for us to distinguish the XRT Pro, we wanted it to have more aggressive lines,” Choe says. Unlike tow hooks, which are designed for steady movement, recovery hooks are intended for explicit off-road and emergency use. In order to incorporate it into the lower grille design, they worked with the design team for adjustments that made sense for both sides of the team.