-- Marketing strategist Debora Prossomariti highlights the risks of engagement pods, automation, and purchased followers as regulators in the UK, EU, and US introduce stricter rules against deceptive online practices. Marketing strategist and LinkedIn creator Debora (“Debbie”) Prossomariti has urged businesses to focus on measurable outcomes rather than vanity metrics, warning that inflated numbers can mislead buyers and damage reputations. She cautions that engagement pods, automation tools, and follower purchases may boost reach but rarely generate qualified demand. Prioritise evidence over promises: Look for verifiable case studies and measurable outcomes rather than guaranteed follower counts. About the company: Debora Prossomariti's consultancy helps professionals and businesses build credible influence rooted in reputation, not artificial engagement.