Fully 61 percent of adults last year said they were trying to increase protein intake, according to Cargill’s 2025 Protein Profile, and protein powders in your morning drink have become about as common as matcha. Technically, I'm caffeine-jazzed on an almond milk protein latte from Factor as I type these lines—the things I do for science!—and it's not bad. But what's attractive to me about Factor's Protein Plus options overall is that they're the opposite of protein shakes and smoothies. It's not a meal plan, per se—but if you select “high protein” as your preferred diet, the 50 or so Protein Plus options will be shown to you first on the menu. But unlike a lot of the more extreme protein-happy TikTok or MAHA diet plans, the high-protein meals from Factor generally also involve veggies.