This story is available exclusively to Business Insider subscribers. One example: "If you're repairing a Super Duty," he said, referring to one of Ford's pro-grade pickup trucks, "augmented reality AI is a game changer. Farley also said tech companies have an opportunity to help bridge the blue-collar gap. "When I look at the AI solutions that get pitched to Ford, they're all about white collar efficiency," he said. "Very few AI companies come to us and say, 'We want to dramatically help your efficiency repairing cars or your factory workers.'"