The ultrawealthy spend more than $100 billion on personal goods, like jewelry, watches, and furniture. The ultrawealthy spend more than $100 billion on personal goods, like jewelry, watches, and furniture. Thomson ReutersThe ultrawealthy spend more than $100 billion on personal goods, like jewelry, watches, and furniture. The ultrawealthy make up 1% of the world's millionaires — and .006% of the world's total population — but their wealth is outsize. Wellness tourism, like yoga retreats or spa destinations, and more "experience-driven" trips, like safaris, are increasingly popular for luxury travelers, according to Bain's 2025 Luxury Goods Worldwide Market Study.