Consumer Reports’ fourth annual digital assessment shows a 50 percent increase in texting and messaging scam attempts over the past year. Meanwhile, a 10,500-person poll from Talker Research indicates that Americans field around 100 scam attempts per month compared to an average of 84 in the United Kingdom. “Gen Z is falling victim to record levels of text scams,” Jason Dorsey, president of the Center for Generational Kinetics, explained in the Consumer Reports study. “For many, especially with small-dollar scams, the experience has become so common that it feels almost normal,” wrote Dorsey. “Government and industry must do more to protect consumer privacy and security,” urged Consumer Reports program manager Yael Grauer.