The stores were originally launched in September 2024 and gave shoppers access to even lower prices than the company's existing discount chains, like No Frills. The bare-bones stores carried just 1,300 products, compared to the 7,000 items typically carried in smaller-format No Frills stores. The supermarket giant introduced the new concept stores at a time when it was being boycotted for its high prices and facing accusations of shrinkflation. The upcoming closure comes amid a wave of Loblaw-owned stores transitioning into No Frills locations last year as the company faced heightened criticism, including the Loblaws at Broadview and Danforth. Still, just a few months ago, the company announced that it was planning to spend $2.2 billion to open 80 new grocery and pharmacy stores, approximately 50 of which are slated to be smaller-format discount stores.