That hasn’t stopped it from soaring to the top spot on Apple’s US App Store. Just as quickly, I had a bunch of questions about what’s coming next for Sora. The energy it takes dwarfs the amount required to create images or answer text questions via ChatGPT. This isn’t news to OpenAI, which has joined a half-trillion-dollar project to build data centers and new power plants. But Sora—which currently allows you to generate AI videos, for free, without limits—raises the stakes: How much will it cost the company?